Our expertise

P.R.O. help explore the views and perceptions of HCPs and patients in German thanks to ....

.... our market research know-how

  • We are familiar with all relevant qualitative methodologies and techniques (focus groups, IDIs, [web-assisted] TDIs, ethnographic research, online research, interactive and creative exercises)
  • We are conversant with a wide range of research subjects (concept testing, message testing, product testing, detail aid testing, device testing, exploration of current practices & therapy pathways)


.... and our healthcare expertise

  • We have virtually interviewed all relevant respondent types (GPs, Diabetologists, Neurologists, Psychiatrists, Oncologists, Gastros, Pulmonologists, Dermatologists, Plastic Surgeons, Ophthalmologists, KOLs, Payers, Retail and Hospital pharmacists, Patients, to name a few ...)
  • We have worked on a wide array of therapy areas such as

    • CARDIOLOGY (Cholesterol Management, ACS, Atrial Fibrillation, Pacemakers, Anticoagulation, Cardiac Imaging Devices)

    • DERMATOLOGY (Psoriasis, Atopic Dermatitis, Acne)

    • ENDOCRINOLOGY (Diabetes Management, Osteoporosis)

    • GASTROENTEROLOGY (Crohn's Disease, Ulcerative Colitis, IBS,  [Chronic] Constipation)

    • HEMATOLOGY (Hairy Cell Leukemia, Myelofibrosis, Hemophilia A)


    • NEPHROLOGY (Renal Anemia, Renal Transplantation)

    • NEUROLOGY (Epilepsy, Migraine, MS, Alzheimer's Disease, Parkinson Disease)

    • ONCOLOGY (Breast Cancer, Hodgkin's Lymphoma, NSCLC, Prostate Cancer)

    • OPHTHALMOLOGY (Glaucoma, RVO, Conjunctivitis, Eye Cataract, Retinal Detachment)

    • PSYCHIATRY (ADHD, Bipolar Disorder, Depression, Schizophrenia)

    • PNEUMOLOGY (Asthma, COPD, Pulmonar Hypertension, Smoking Cessation, Alpha 1-Antitrypsin Deficiency)

    • RHEUMATOLOGY (Rheumatoid Arthritis, Osteoporosis)

    • SURGERY (Breast Reconstruction)

    • UROLOGY (OAB, Urinary Incontinence, Bladder Infections)

    • OTHERS (Botulinum Toxins, Dermal Fillers, Vaccinations)

    As a consequence, we have a proven track-record of conducting qualitative healthcare research in Germany.